The Brief
Rebrand Cap’n Crunch for an adult audience. Develop a unique packaging concept and promotional strategy that feels sophisticated, humorous, and culturally relevant—something adults want to buy, eat, and talk about.
Big Idea
What do adults like more than over the top childish packaging for their perfectly adult breakfast, a little bit of sex appeal and raunchy humor. I set out to make a package that appeals to a more ‘mature humor’ while still being appropriate for children to see (and so that cranky old ladies don’t get mad) ;)
